Date & Time: Thursday, 5 December, 9am – 7pm SGT
Venue: Ballroom 2, Level 3, Amara Singapore
The growth of social media and user generated platforms has disrupted the video advertising ecosystem. But there is a huge difference in the viewing experience and audience engagement offered by platforms that are primarily driven by user generated content and publishers who carefully curate and invest millions in content for viewers.
The advances in ad tech and the increasing prevalence of Connected TVs today also enable far greater addressability and much richer data and insights, with the possibility of TV evolving into a full funnel marketing medium becoming a reality in the not-too-distant future.
With premium video advertising, whether on OTT, linear pay TV, FAST or FTA broadcast, now presenting significant new revenue opportunities, this year’s OTT Summit focuses on Advertising First.
And in this era of social media and UGC dominance in digital advertising, we believe it is important to continually advocate the benefits that only exist in a premium video environment. AVIA is focused on bringing the industry together to create this narrative and help craft a more sustainable future for everyone.
In addition to the OTT Summit, in a separate conference track running parallel to the main plenary sessions in the afternoon, key publishers – BBC Studios, iQIYI, Samsung Ads, StarHub and Viu – will be presenting the latest data and insights, programming slates and advertising innovations to a roomful of brands, agencies and planners in a series of premium video Upfront Showcases.
The Upfront Showcase is by invitation only. For publishers keen to be a part of the Upfront Showcase, get in touch with us communications@avia.org. For brands and media agencies who would like to attend the Upfront Showcase, register here.